Guides
How HubSpot sends lifecycle stages and click IDs to Google Ads, and how to check that bidding uses them.
Bid on pipeline, not form fills
Bid on pipeline, not form fills: a HubSpot lifecycle stage as your Google Ads conversion
How to make a HubSpot lifecycle stage your Google Ads conversion: choose the stage, set its value and move Smart Bidding off form fills safely.
8 min read · Updated
Google Ads primary vs secondary conversions: is bidding using your HubSpot stages?
Google Ads primary vs secondary conversions decide whether your HubSpot stages are bid on or only reported. Four ways a stage gets ignored, and checks.
6 min read · Updated
The HubSpot to Google Ads connection
HubSpot Google Ads conversion tracking: the 2026 guide
How HubSpot Google Ads conversion tracking works in 2026: click IDs, lifecycle stage events, Primary and Secondary actions, matching, consent and fixes.
11 min read · Updated
Google Data Manager API offline conversions: what the 15 June 2026 change means for HubSpot users
Google Data Manager API offline conversions replaced Google Ads API uploads on 15 June 2026. Who it affects if you use HubSpot, and what to check.
6 min read · Updated
HubSpot Google Ads offline conversions in 2026: the three routes
Three ways to send HubSpot Google Ads offline conversions in 2026: HubSpot events, the Data Manager connector and Zapier. How to choose one route per stage.
6 min read · Updated
Click IDs, matching and consent
HubSpot GCLID: why some Google Ads contacts arrive without a click ID
Why HubSpot GCLID values go missing on some Google Ads contacts: auto-tagging, redirects, multi-page visits and embedded forms, and how to test each.
6 min read · Updated