Which stage is Google bidding on?

Answer seven yes, no or not sure questions about how HubSpot sends lifecycle stages to Google Ads. You get a short list of what to check next. It takes about two minutes.

We don't connect to HubSpot or Google Ads, and we don't ask for any account data. Your answers stay in your browser unless you choose to email us the result.

1. Have you checked which conversions your campaigns bid on, and removed duplicates, tests and leftovers?

YesNoNot sure

2. Is a lifecycle stage (MQL, SQL or opportunity) set as a Primary goal for the campaign, and does it fire?

YesNoNot sure

3. Are you sure no stage is sent to Google Ads more than once, for example through HubSpot, Data Manager and an automation?

YesNoNot sure

4. Do your contacts reach Google with a click ID or contact data (email, phone or address), and is Google's combined enhanced conversions setting on?

YesNoNot sure

5. Have you ruled out legacy offline imports, custom API uploads and manager-account routing that HubSpot can't connect?

YesNoNot sure

6. Are consent signals set correctly for visitors from the EEA?

YesNoNot sure

7. Have you compared HubSpot's stage changes with Google Ads conversions for the same period, and can you explain any gap?

YesNoNot sure

Your answers stay in your browser unless you choose to email us the result.

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