Independent by design.
Closed Logic is an independent measurement practice. We don’t run media, sell CRM implementation or build dashboards. We make the numbers comparable.
The number is only useful if the person measuring it isn’t selling the thing being measured.
Media agencies are paid to run media. CRM partners are paid to implement CRM. Dashboard tools are paid per seat. None of them is paid to tell you that the number is wrong. That is the gap Closed Logic fills.
Matt Strydom, founder.
Technical marketing ops background: HubSpot, Google Ads, tracking, attribution, Cloudflare and Stripe. I have built the systems and lived in the numbers. Closed Logic is the practice that came out of that work.
Reubika LLC · US LLC · Built for B2B SaaS and PE-backed companies in the US, UK and Canada.
What we believe
- The number should reconcile to the CRM, not to the dashboard.
- Independence is a feature, not a positioning line.
- A standard is more useful than another tool.
- If we can’t find three material issues, we shouldn’t take the retainer.
Bring three numbers.
Google Ads conversions. HubSpot pipeline. The number in your board deck. We’ll tell you which one is wrong.