Fractional measurement leadership for B2B SaaS.
We own the tracking, attribution, HubSpot lifecycle and reporting layer — 25 hours a month, $5,000, independent of your media agency.
You keep your agency. We keep the number true.
No media-buying incentive. No CRM implementation. Just the number.
Your Head of Marketing can’t defend the pipeline number.
The agency reports ROAS. The CRM reports leads. The board asks for pipeline. Nobody can reconcile the three.
The usual fix is another dashboard. That gives you a fourth number, not a defensible one. The real fix is someone who owns the definitions, reconciles the sources and signs the monthly scorecard.
Two ways to start.
Pipeline Truth Audit
$1,500 · 5 business days
20 checks. A baseline of the last 90 days. A one-page scorecard. A 90-day roadmap. The three material issues, ranked by revenue impact. Credited against the first month if you continue.
Fractional Measurement Lead
$5,000/month · 25 hours · 3-month initial
Month 1: audit, definitions and roadmap. Months 2–3: monthly scorecard, fixes and a 60-minute review. You keep your agency; we keep the number true.
What’s included
- Tracking and attribution QA
- Google Ads offline and enhanced conversions
- HubSpot lifecycle stages, lead scoring and routing
- Reporting and dashboard definitions
- A monthly scorecard and a 60-minute review
- Vendor management for measurement tools
- Documentation and team training
What’s not included
- Media buying
- Creative, content or web development
- CRM migration
- A new dashboard
- A full-time hire
The first 30 days.
Week 1. Access and definitions.
Read-only access to Google Ads, HubSpot and your reporting. One KPI dictionary. One definition of a lead, an opportunity and pipeline.
Week 2. The audit.
20 checks. GCLID coverage, lifecycle, scoring, routing, attribution, reporting reconciliation.
Week 3. The baseline.
Last 90 days. Where the numbers disagree, why, and what it costs.
Week 4. The scorecard and the roadmap.
One page. Three material issues. A 90-day plan. A readout with your team.
Who it’s for.
$10–50M ARR · 20–200 employees · HubSpot Professional or Enterprise · Google Ads $10k+/month · sales-led or hybrid · 2–15 marketing staff · US, UK or Canada.
Pricing.
| Offer | Price | Scope |
|---|---|---|
| Pipeline Truth Audit | $1,500 | 5 business days; 20 checks; baseline; roadmap |
| Fractional Measurement Lead | $5,000/month | 25 hours; 3-month initial; monthly scorecard |
| Founding-client rate | $4,000/month | First 2 clients; 3 months; case study required |
Questions.
Do you replace our agency?
No. We make the agency’s numbers auditable.
Do you replace our CRM admin?
No. We define what the CRM should measure and test whether it does.
How much of our time will this take?
Two hours in week one, one hour in week four, then 60 minutes a month.
What happens after the audit if we don’t continue?
You keep the report, the baseline and the roadmap. No lock-in.
Can you work with our stack?
HubSpot and Google Ads are the core. If your stack is different, we’ll tell you before you buy.
Start with the audit.
Five business days. 20 checks. If we don’t find three material issues, you don’t continue.