Fractional marketing operations for larger accounts
The step after the audit. We take over the tracking, attribution, HubSpot lifecycle and reporting checks: 25 hours a month, $5,000, with a 30-day exit.
You keep your agency.
We sell no media, resell no software and take no cut of your ad spend.
How larger accounts start.
Pipeline Truth Audit
$1,500 · 10 business days
The 10 core checks. A baseline of the last 90 days. A one-page scorecard. A 90-day roadmap. A readout call. If the audit finds nothing that changes how Google Ads counts, bids on or attributes your leads, we refund the fee in full. If you continue to the Fractional Measurement Lead within 30 days of the audit report, the audit fee is credited against Fractional's first month. No credit applies to other offers.
Fractional Measurement Lead
$5,000/month · 25 hours · 3-month term
Month 1: audit, definitions and roadmap. Months 2 and 3: monthly scorecard, fixes and a 60-minute review. Adds the 10 extended checks. Cancel in the first 30 days and pay only that month. Otherwise the 3-month term applies, then 30 days' notice. You keep your agency.
What’s included
- The 10 core checks and the 10 extended checks
- Google Ads offline and enhanced conversions
- HubSpot lifecycle stages, lead scoring and routing
- Reporting and dashboard definitions
- A monthly scorecard and a 60-minute review
- Vendor management for measurement tools
- Documentation and team training
What’s not included
- Media buying
- Creative, content or web development
- CRM migration
- A new dashboard
- A full-time hire
Extended checks (Fractional).
On top of the 10 core checks in the audit, Fractional adds these 10.
Lifecycle stages
Broken: Contacts skip stages or are moved by hand with no rule.
Costs: Stage counts lose their meaning, and any conversion built on them is noisy.
Lead scoring
Broken: Scores reward activity that doesn't predict a sale.
Costs: Sales chases the wrong leads while good ones wait.
Routing
Broken: New leads sit unassigned or go to the wrong owner.
Costs: Speed to lead drops, and some leads are never worked.
Deal stages
Broken: Deals sit in stages with no clear entry rule, or skip stages.
Costs: Pipeline value and forecasts can't be trusted.
Dashboard definitions
Broken: Two dashboards define the same metric in different ways.
Costs: Teams quote different numbers in the same meeting.
Data quality
Broken: Duplicates, blank required fields and mixed values pile up.
Costs: Every report built on that data carries the error.
Attribution model
Broken: The model in use isn't the one people think they are reading.
Costs: Credit lands on the wrong channels, and spend follows it.
Funnel conversion rates
Broken: Stage-to-stage rates swing with no change in the business, or can't be reproduced.
Costs: Teams fix the wrong stage.
Pipeline velocity
Broken: Cycle time is measured from different start points in different reports.
Costs: Slow deals hide, and forecasts slip.
Data retention
Broken: There is no rule for how long contact and tracking data is kept.
Costs: Old data adds risk and clutters reports.
The first 30 days.
Week 1. Access and definitions.
Read-only access to Google Ads, HubSpot and your reporting. One KPI dictionary. One definition of a lead, an opportunity and pipeline.
Week 2. The audit and the baseline.
The 10 core checks, plus the last 90 days: where the numbers disagree and why.
Week 3. The report and the roadmap.
Week 4. The first scorecard, and the first fixes you approve.
Who it’s for.
For B2B companies running Google Ads into HubSpot, usually seed to Series B, and often just after hiring a marketing lead.
Pricing.
| Offer | Price | Scope |
|---|---|---|
| Pipeline Truth Audit | $1,500 | 10 business days from read access; 10 core checks; baseline; roadmap; readout call. If you continue to the Fractional Measurement Lead within 30 days of the audit report, the audit fee is credited against Fractional's first month. No credit applies to other offers. |
| Fractional Measurement Lead | $5,000/month | 25 hours; 10 core and 10 extended checks; monthly scorecard. Cancel in the first 30 days and pay only that month. Otherwise the 3-month term applies, then 30 days' notice. |
See every price.
Questions.
Do you replace our agency?
No. You keep your agency. We give you steps to check its numbers without us.
Do you replace our CRM admin?
No. We define what the CRM should measure and test whether it does.
How much of our time will this take?
Two hours in week one, one hour in week four, then 60 minutes a month.
What happens after the audit if we don’t continue?
You keep the report, the baseline and the roadmap. No lock-in.
What does the audit guarantee cover?
If the audit finds nothing that changes how Google Ads counts, bids on or attributes your leads, we refund the fee in full. We refund within 14 days of delivering the audit report, and you keep the report. The full test is in clause 3.6 of our terms.
Can you work with our stack?
HubSpot and Google Ads are the core. If your stack is different, we’ll tell you before you buy.
How quickly will you reply?
Within 1 business day.
Start with the free check.
No logins, no obligation. We reply within 1 business day.